Bringing the COW in the Carmen brand into physical form

The project

For his coworking project in Valencia’s El Carmen neighbourhood, Carlos Gosende created an identity that linked the word ‘coworking’ with the world of cows. Archicercle collaborated with him to translate that graphic universe into physical pieces, from stationery to elements within the space.

Carlos’s concept revolved around COW: illustrated characters with different behaviours were associated with the coworking space’s various rental plans. The logo completed this visual language with a form reminiscent of a cattle branding iron. Our contribution was to realise the branding alongside its creator, rather than develop the original identity.

We made the cards featuring the different characters using eco-friendly paper. These printed pieces carried the collection of illustrations that defined the brand and its rental plans.

For the sign, we used V-milling on wood that had already been lacquered black. The treatment was intended to evoke the impression of a hot branding iron on wood and a finish carved by hand with gouges, although the process used was milling.

The work also included a large-format hessian fabric divider, which we laser engraved. The cards, sign and divider brought the same graphic concept to three different media and uses within the project.

Processes and materials: fabrication services · available materials · studio machinery.