Brand identity and branded materials for El Portón
Brand identity
Foodservice
Visual identity and brand design
Graphic design and illustration
The project
El Portón commissioned Archicercle to develop its brand and a coordinated set of branded materials. The brief brought together the visual identity and its application to three restaurant touchpoints: business cards, menus and takeaway boxes.
The work extended beyond the brand itself to its application across the set. The cards, menus and boxes share a recognisable graphic language, with the El Portón name connecting different formats and uses.
The scheme combines brown, black and white tones. The contrast between backgrounds and graphic elements creates continuity across the set, while each item retains its own format: the scale of a business card, the reading surface of a menu and the volume of a box.
Archicercle’s contribution covered the development of the brand and the accompanying branded materials. The result connects the restaurant’s menu, contact details and takeaway food through a shared identity.
Processes and materials: fabrication services · available materials · studio machinery.
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