Brand identity and packaging for Ecocercle
Brand identity
Retail and commerce
Packaging, boxes and cases
Graphic design and illustration, Product and structural design
The project
Ecocercle is a platform whose members can receive discounts when shopping with participating ecological retailers. Archicercle undertook its comprehensive branding, from the corporate identity to the packaging used to present and market its membership card.
The branding work covered the logo, corporate identity, website and stationery. Packaging became part of this wider project as an application directly connected to Ecocercle’s product: the card that gives members access to its discount network.
The packaging also serves an editorial purpose. Conceived as a small book, it brings together an outline of Ecocercle’s worldview and values. The presentation of the card therefore sits alongside an account of the brand and the platform its members are joining.
The graphic language combines light backgrounds, a black logo and watercolour-style illustrations. The cover features people standing on a globe and the tagline ‘los embajadores ecológicos’; other pieces in the set include urban motifs and small coloured icons. These elements carry Ecocercle’s visual world into the packaging format.
Processes and materials: fabrication services · available materials · studio machinery.
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