Brand identity and branded pieces for Tilo

The project

For Estudio de Masajes Tilo, we developed a brand identity and applied it to everyday objects and signage for the premises. The commission brought graphic design and fabrication together through business cards, keyrings, vinyl graphics for bottles, an illuminated sign and a projecting sign.

The work began with the creation of the visual identity, including the logo and brand symbol. We then translated that identity into the different branded items. Archicercle’s contribution therefore covered both graphic design and the production of the pieces, from small objects to signage.

The business cards were made from birch wood, painted green and engraved using a galvanometer laser system. The keyrings were also painted green, with variations in the laser engraving creating different versions. Vinyl graphics were used to personalise the water bottles.

The illuminated sign was made from wood, with components laser-cut and painted by hand in the studio. We then incorporated LED lighting. The projecting sign was also made and hand-painted in the studio, completing the signage for the business.

On the exterior signage, the identity takes the form of a green circular sign bearing the Tilo name alongside ‘Estudio de Masajes’. The project carried the same brand from business cards and personalised objects through to its presence on the façade.

Processes and materials: fabrication services · available materials · studio machinery.