Visual identity and cards for La chica de los jueves

The project

La chica de los jueves is Mamen’s blog, whose stories blend fiction and reality from a personal perspective. The connection between coffee and writing, recognised by its author, became the starting point for an identity made using actual coffee. Archicercle developed the lettering and logo, manufactured the stamps and produced the cards.

The work began with a vector logo using soft, flowing strokes. We placed the lettering within two concentric circles that recall the base of a coffee cup. This reference went beyond the shape: the stamping process also played a part in creating the graphic identity.

We used the vector design to manufacture a stamp with laser technology. To prepare the ink, we left a cup of coffee to evaporate in a shallow container for four days, until it reached a thick consistency suitable for stamping. We then used this coffee ink to stamp the logo.

The impression was scanned and edited in Photoshop to complete the digital logo. The result retains an irregular outline and tonal variations from the stamped impression, with light lettering against a brown background. Moving between drawing, fabrication, stamping and editing made the physical process part of the identity.

The project also included rubber stamps and handmade cards produced through laser cutting and stamping on 1 mm ecocartón board. The work therefore encompassed both the digital logo and the manufacture of the tools and stationery.

Four days of evaporation turned the coffee into a thick ink for stamping the logo.

The rubber stamps translated the graphic design into card production.

Processes and materials: fabrication services · available materials · studio machinery.