Typographic identity for El Portón
Brand identity
Foodservice
Visual identity and brand design
Graphic design and illustration
The project
El Portón is a small restaurant on a pedestrian street in the Benimaclet neighbourhood. Its wooden doorway connects the interior with an outdoor area of high tables and barrels. This feature of the premises is the starting point for the typographic identity developed by Archicercle.
The composition uses letter arrangement, line spacing and character spacing to symbolise a doorway. The name is set across three lines —‘EL / POR- / TÓN’— and the hyphen takes on a second role as the door handle. The symbol is therefore formed from the restaurant’s own name rather than a separate illustration.
The identity uses black and white across a range of stationery and restaurant communication materials. Documented applications include cards and menu pieces, alongside other formats that retain the same typographic composition. Contrast and the arrangement of the name are their shared visual elements.
The brand also appears on a projecting façade sign, with white lettering against a black background and a reference to Benimaclet. This application brings the same identity used in the graphic materials onto the street, connecting the restaurant’s name with its entrance.
Processes and materials: fabrication services · available materials · studio machinery.
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