Visual identity for Ecocercle
Energy and environment
Visual identity and brand design
Graphic design and illustration
The project
Ecocercle was presented as a book-format initiative promoting ecological consumption and local activities, starting in Valencia with the intention of reaching other cities in Spain and France. Archicercle developed its visual identity following a brief and market research.
The initial research focused on a sector that, according to the project's assessment, had relied too heavily on green. This context provided a starting point for an identity with a different colour palette: browns and beige, combined with white and black across its applications.
The symbol brings together forms reminiscent of an open book and leaves, accompanied by the name ecocercle in lowercase. The composition visually connects the initiative's format with its ecological theme, without relying on the colour most commonly associated with the sector.
The identity is also presented on business cards. The pieces combine white and brown backgrounds, arranging the symbol, name and contact details in distinct layouts. Alongside the standalone logo, these applications show how the visual language works across the brand's stationery.
The cards carry the identity's colour palette into layouts on light and brown backgrounds.
Processes and materials: fabrication services · available materials · studio machinery.
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