Visual identity for Energy Bank
Brand identity
Electronics and IT
Visual identity and brand design
Graphic design and illustration
The project
In 2014, Archicercle developed the graphic design for Energy Bank’s corporate identity, a portable battery brand. The project aimed to give an everyday product a distinct personality through an identity that conveyed energy and dynamism, with applications across business cards and advertising.
The lightning bolt is the central element of the visual language. Set within a circular emblem, it accompanies the Energy Bank name and the descriptor ‘EXTERNAL PORTABLE BATTERY’. Black and white backgrounds combined with a bright colour accent establish the contrast used across the applications.
The business cards divide the identity between brand presentation and contact information. The lightning bolt also appears at a larger scale as a graphic device, extending the logo’s visual language into the wider composition.
The upright advertising display brings together the emblem, name and product descriptor with an illustration of a phone connected to a battery. This composition links the identity to the product’s use and carries its graphic elements into a freestanding presentation format.
Processes and materials: fabrication services · available materials · studio machinery.
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