Visual identity for Jose Mansilla’s joinery workshop

The project

Archicercle developed the corporate identity for a neighbourhood joinery workshop with a clear objective in the brief: to bring tradition and innovation together. The new frontage was the first application presented as part of this renewed identity.

The project proposed a fresh approach to a traditional business through its collaboration with the studio. Archicercle’s contribution focused on developing the corporate identity, taking the workshop’s trade as its reference point.

Applied to the frontage, the sign brings together the trade designation, the name Jose Mansilla and contact details. Prominent lettering against a light, wood-like background gives the name a clear presence, while the Spanish tagline, meaning ‘Innovation and craftsmanship in wood since 1965’, expresses the combination of continuity and renewal set out in the brief.

The sign sits above one of the workshop entrances alongside the existing doors and their weathered finishes. The intervention presents the new identity at the workplace itself; the published account documents the beginnings of the new frontage, rather than a complete refurbishment of the premises.

Processes and materials: fabrication services · available materials · studio machinery.