Visual identity for Monviso Italian Café
Brand identity
Foodservice
Visual identity and brand design
Graphic design and illustration
The project
Monviso Italian Café began as a new bar concept in Valencia, bringing together dining and an appreciation of good coffee. Archicercle developed its corporate identity and graphic design, with applications that carry the venue’s identity across different formats.
The Monviso name and a graphic reference to a mountain define the identity. In the signage application, three-dimensional lettering is paired with a dark outline against a pale, grain-textured background. This version takes the brand from a flat graphic into three dimensions.
The communication materials feature a snow-covered mountain landscape and the message “THE REAL TASTE OF PIEMONTE IN YOUR TOWN”. The layout brings together imagery, branding and contact information, alongside smaller formats that share the same identity.
The cards bring the business name and contact details to a smaller scale. These applications combine brown tones, textured graphics and contrasts between light and dark backgrounds. Together, they document the brand’s development across signage and graphic materials; Archicercle’s contribution was the corporate identity and graphic design.
The mountain outline accompanies the name on the sign and is echoed by the landscape used in the communication materials.
Processes and materials: fabrication services · available materials · studio machinery.
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