Visual identity for Packfast

The project

Packfast was established as a spin-off of Falemi, a supplier of packaging for the cosmetics industry, to serve small and medium-sized businesses placing smaller orders. Archicercle developed its visual identity and logo around the two ranges at the heart of the new brand: airless containers and jars.

Packfast’s offer centred on standardised containers, with an emphasis on lower costs and a fast service. The identity work began with understanding this offer and its intended, younger audience, translating both into a simple, direct graphic language.

The logo brings the two product families together in a geometric symbol alongside the name ‘packfast’. The design aimed to convey speed, boldness and simplicity while keeping the brand connected to its products. The presentation includes a white version on a teal background and another with a magenta symbol and black lettering.

The identity is presented across stationery, communication materials and graphic proposals for boxes. On the boxes, magenta and white carry the visual system through, with the symbol prominent on the lids and the logo on the sides. Compositions featuring mobile and tablet screens also place the brand in a digital context.

Processes and materials: fabrication services · available materials · studio machinery.