Visual identity for Pizzeria Km0
Brand identity
Foodservice
Visual identity and brand design
Graphic design and illustration
The project
Pizzeria Km0 is a takeaway pizzeria in Benimaclet serving pizzas made with local, seasonal produce, with a vegan option. Archicercle developed its branding to express the values of the Km0 movement through a visual language centred on the local origin, quality and freshness of ingredients.
The starting point was to connect the business’s identity with the origin of its produce. The graphic direction introduced a retro feel inspired by traditional agricultural elements: flour-sack fabrics, cardboard and provenance stamps. These references shaped the brand’s character without restricting the concept to a literal depiction of pizza.
The system combines the Pizzeria Km0 name with circular, stamp-like compositions. The wording ‘Take Away’ and ‘Productos Locales’ connects the identity to two specific aspects of the business: its takeaway format and the local origin of its ingredients. Kraft-like backgrounds and textures reminiscent of sacks extend this visual language.
The identity was applied to the logo, the business’s projecting sign and its business cards. The work brings together the brand and its applications across shop signage and stationery, with agricultural references providing a common thread throughout.
Processes and materials: fabrication services · available materials · studio machinery.
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