Visual identity and brand applications for Conócelas
Brand identity
Education and research
Visual identity and brand design
Graphic design and illustration
The project
Conócelas is an initiative that explores female sexuality through talks and coaching sessions, with knowledge, the senses and touch forming part of its approach. Archicercle developed its logo, brand graphics and applications.
The identity combines a typographic logo with an abstract symbol. The development includes colour variations and presentations of the symbol at different scales, taking the work beyond a single brand composition.
The illustrative language incorporates stylised vulva motifs in pastel colours. Repeated and interspersed with letters from the name Conócelas, they create a pattern that brings the initiative’s subject into the graphic elements of the identity.
The applications developed span a tote bag and stationery, including a notebook, cards and a letterhead. The pattern takes a prominent role on the bag, while the stationery uses compositions featuring the logo and blue and white surfaces. Together, these applications explore different ways of using the same identity across formats.
Processes and materials: fabrication services · available materials · studio machinery.
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