Visual identity and branded elements for El Cacahuero
Brand identity
Retail and commerce
Visual identity and brand design
Graphic design and illustration, Product and structural design
The project
Founded in Ontinyent in 1865, El Cacahuero has passed from one generation to the next, bringing nuts, dates and sweets to towns across the Vall d’Albaida and the surrounding area. Archicercle designed and produced its visual identity and branded elements, translating that history into a suite comprising a logo, business cards, small decorative plaques and packaging.
The logo drew on a specific typographic reference: the lettering used by brands such as Coca-Cola and Cacaolat in their early years. This choice connects the identity with a historical graphic language that reflects the business’s long history.
The brand colours and botanical illustrations of the peanut plant complete the visual language. They were chosen to evoke the local, artisanal character of the products and their manual processing, bringing an aspect of El Cacahuero’s own work into the brand story.
The identity was extended to business cards, small decorative plaques and packaging through earthy shades and organic textures. These elements create continuity across the applications, maintaining a consistent identity between the graphics and the physical branded items. The studio’s contribution encompassed both the design of the identity and its production across the suite.
The peanut plant provides the botanical motif that accompanies the identity.
Business cards, plaques and packaging share a palette of earth tones and organic textures.
Processes and materials: fabrication services · available materials · studio machinery.
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