Visual identity and merchandise design for La Rebel
Brand identity
Institutions, associations and worship
Visual identity and brand design
Graphic design and illustration, Design
The project
La Rebel, home to Acontracorrent, is a project that encourages youth participation and organising in the Benimaclet neighbourhood. Archicercle redesigned its logo and visual identity and developed merchandise designs, aiming to express the collective’s ideology and its role as a meeting place.
The brief began with an existing identity. The redesign sought to distil La Rebel’s message through typography, colours and shapes, reaching out to people who might identify with the project and join the collective.
The proposal combines the name LA REBEL in black with a red star, accompanied by the slogan ‘Generem espais, construïm alternatives’. Together, these elements form a concise identity that translates the project’s message into a shared graphic language.
The design extends to a tote bag, a T-shirt and a set of stationery applications. White, grey and red backgrounds accommodate different brand compositions, from the bag and T-shirt to a notebook and rectangular stationery pieces. The collection develops the identity beyond the logo, retaining the name and star as common reference points.
Processes and materials: fabrication services · available materials · studio machinery.
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