Visual identity and CD cover for Tema 7
Brand identity
Music, audiovisual and performing arts
Visual identity and brand design
Graphic design and illustration
The project
For the band Tema 7, we redesigned the visual identity and designed the cover of their second CD. The work encompassed both the creation of the new logo and its incorporation into the album artwork.
The logo brings both elements of the band’s name together in a single symbol. Two sevens define a negative space that forms a central T: the letter emerges from the gap between the two shapes rather than being added as a separate element.
White and red were chosen as the brand colours for the dynamism and strength they were intended to convey. Texture was added to avoid an overly flat finish. The versions presented against light and dark backgrounds reveal the symbol’s geometric construction and distressed appearance.
The cover of the second CD incorporates the new logo into a composition of white, black and grey triangles. A human figure is partially obscured by the geometric pattern, while the band’s name sits in the lower section. This application carries the new identity through to the music release for which the cover was also designed.
Processes and materials: fabrication services · available materials · studio machinery.
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