Visual identity and signage for Creu Puglia

The project

For Creu Puglia Peluquería Canina, a dog grooming business in Gandía, we developed an identity that connects the shopfront with its everyday printed materials. The project covered branding, the design of the exterior sign, projecting sign and door plaque, alongside business cards with loyalty records and the production of a logo stamp.

The starting point was the owners’ dog. We simplified the shapes and colours of its face into a modular logo that could adapt to different formats. The dog’s face became the common element across the identity, from signage to smaller graphic applications.

The identity was applied to the premises through three elements: the exterior sign, projecting sign and door plaque, made from phenolic birch plywood. The business name and dog motif define the signage, while the plaque also includes a list of services. Each brings the same identity to a different part of the shopfront and entrance.

The business cards have a second function on the reverse: a loyalty record for hygiene grooming appointments. The design brings contact information and a record of visits together in a single card, with spaces for stamps.

To mark those visits, we produced a logo stamp in the studio using laser engraving. The identity moves from sign to card and from card to stamped impression, retaining the reference to the dog that inspired the project.

Processes and materials: fabrication services · available materials · studio machinery.