Visual identity and signage for Jose’s carpentry workshop

The project

Jose wanted people to stop outside his carpentry workshop and recognise the potential of his work. The brief went beyond making a sign: he needed an identity that presented him as a wood craftsman who had adapted to modern times.

Archicercle refreshed the workshop’s visual identity and made its sign. The need to identify the business led to a broader review of how it presented itself to the public, with the aim of conveying the scope of Jose’s craft rather than limiting it to repairs.

The sign’s composition brings together the workshop’s trade, the craftsman’s name and tool motifs against a light background. Different text sizes organise the information, while raised lettering details give the graphic identity a physical dimension. The identity refresh and its translation into signage were part of the same intervention.

Processes and materials: fabrication services · available materials · studio machinery.