il cafinito — coffee machine display preview
Retail and commerce
Displays and presentation stands
Product and structural design
The project
The 2016 il cafinito ‘Coming soon’ campaign previewed Archicercle’s design work on displays for Senseo-Philips coffee machines. It focused on the badge intended for the displays, with the name and its dotted outline providing the recognisable features.
Archicercle had designed the displays and announced that it would manufacture them. The campaign therefore introduced the work ahead of the planned production, using details of the piece’s identity rather than presenting the finished display.
The badge combines the name ‘il cafinito’ with a sequence of surrounding dots. The dark oval piece carries pale lettering and dots, while another detail places the name against a brown surface. These close views focus the preview on the badge’s shape and contrast.
Loose, overlapping characters reveal the depth of the lettering.
On the black panel, the contrast with the pale background makes part of the name and the small dots legible.
Processes and materials: fabrication services · available materials · studio machinery.
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