Corporate Identity. Belén Montalar Medina. Psychologist. Scratch-off card printing.
Communication & branding
Identity & applications
Digital printing, Graphic design
Wood, Paper
The project
When a client gives you complete freedom in the process and conception of their corporate identity and stationery design, things like this emerge.
Belén Montalar runs her own psychology consultancy. We felt her brand identity needed to move away from the classic concept of psychological consultancies, adopting a more fun and light-hearted approach to potential clients.
To achieve this, we used a system where the patient receiving a card (or potential client) has to interact from the very beginning to discover the contact details. This process symbolises the first step a patient must take towards recovery: being aware they have a problem, wanting to solve it, and doing their part.
The printing was done on 350gsm matt coated paper, CMYK 4+4, with scratch-off ink.
Processes and materials: fabrication services · available materials · studio machinery.
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