Digital imagery for architectural communication

The project

At Archicercle, we create edited digital images to highlight the aspects of architecture that need to be communicated. This selection presents that side of the studio’s work: using imagery to convey an idea, beyond depicting a building.

The starting point is the message. Editing an image allows particular aspects of an architectural proposal to take precedence. This is how we approach this work at the studio: not as a rigid distinction between a render and a digital image, but as a way of directing the representation towards what needs to be expressed.

The selection brings together different visual treatments. An urban scene includes buildings, trees, people and bicycles, alongside large graphic surfaces on a façade. Another composition isolates a building against a white background and incorporates human figures with a collage-like appearance. A third presents an inclined façade and a central vertical opening, with people and a tree in the foreground.

Processes and materials: fabrication services · available materials · studio machinery.