Thermoformed inserts for Mercadona gift boxes
Packaging design
Cosmetics and beauty
Packaging, boxes and cases
Forming, Design
The project
Archicercle contributed to the thermoformed inserts used to hold fragrance bottles in Mercadona’s 2024 Christmas gift boxes. The contribution sits inside the packaging, where each recess is tailored to the product it holds.
The requirement was specific: to hold the bottles in place inside the box. The inserts were designed and customised to fit each product, with recesses following the bottles’ outlines. Adapting the packaging to its contents was central to the solution.
The documented pieces include circular and rectangular formats with repeated bottle recesses. Light, dark and translucent versions are visible; in the circular pieces, the recesses are arranged around the centre.
The assembly is also documented in use, with an open gift box and the bottles seated in its inner base. This relationship between bottle, recess and box explains the insert’s role: to keep each fragrance in its place within the set.
The recess outlines follow the shape of the bottles they are intended to hold.
Processes and materials: fabrication services · available materials · studio machinery.
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