INSTA SIGN: plywood Instagram sign, raised-lettering detail
Promotional
Advertising and marketing
QR and NFC plaques and stands
Painting and lacquering
Plywood
The project
INSTA SIGN turns an Instagram nametag into a physical promotional piece. We made the studio’s version in plywood and painted it in our brand colours so that people who found the sign in our window could connect with Archicercle on Instagram.
The proposal brought an app feature into a physical setting. According to its September 2020 introduction, the sign could be scanned using Instagram’s Nametag option to follow the associated profile. The studio window became a meeting point between the practice and its digital presence.
Archicercle’s contribution was to make the physical nametag in plywood and paint it. The rectangular piece combines a coral-red background and a white panel, with a raised Instagram icon and ARCHICERCLE lettering.
The campaign presented this sign as an example of customisation, suggesting that other versions could be made in different materials, colours and sizes. The documented piece is the studio’s own sign, made in painted plywood.
Processes and materials: fabrication services · available materials · studio machinery.
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