Instagram Sign: a plywood nametag on a stand
Promotional
Advertising and marketing
QR and NFC plaques and stands
Painting and lacquering
Plywood
The project
Instagram Sign turns Archicercle’s digital identity into a physical piece. Presented in September 2020, the sign was made so that people passing our shop window could scan it through Instagram and follow the studio’s profile.
Our contribution was to turn the Instagram nametag into a plywood sign and paint it in our brand colours. The piece brought an app feature into the shop window, making the profile’s identifier into a self-promotional object.
The rectangular shape with rounded corners combines a coral-orange base with a white area featuring the Instagram icon and the ARCHICERCLE name. Scanning instructions and the Spanish call to action ‘¡Síguenos!’ (‘Follow us!’) complete the sign’s message.
The functionality described in the original post relied on Instagram’s ‘Nametag’ feature, available at the time. The sign invited visitors to use that tool to connect their visit to the shop window with the studio’s profile.
Processes and materials: fabrication services · available materials · studio machinery.
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