Instagramers: postcards for shared promotion
Collaborative project
Advertising and marketing
Stationery and graphic materials
Graphic design and illustration
The project
Instagramers is a mutual promotion campaign built around postcards. Archicercle designed them with photographers and Instagrammers to introduce their respective work, combining photography with a short personal and professional profile.
The collaboration brought together @chu_morr, @adrianmoramaroto, @david_gram, @naseke, @andresete.geo and @xicaxico. The aim was to share the work through the participants’ perspectives and bring value to the piece through that shared outlook.
The format takes its cue from Polaroid photography. The series brings together different scenes — a beach, a person beside an oval structure and a person seated outdoors — within a common graphic language. Photography remains the focus, accompanied by a short text introducing each participant both professionally and personally.
Archicercle’s documented contribution was designing the postcards with the collaborators. The piece connects each image with the identity of its participant: a tangible way to introduce their work and the studio’s within a shared promotional initiative.
Processes and materials: fabrication services · available materials · studio machinery.
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