Invitations for Absolut Elyx
Collaborative project
Events and celebrations
Invitations and envelopes
Cutting and fretwork, Painting and lacquering, Varnishing and protective treatments, Printing
Plywood, Acrylic
The project
Archicercle worked with agency Mondolirondo to develop invitations for four Absolut Elyx events planned across Madrid and Barcelona. The proposal translated the brand’s identity into a physical object through a combination of shapes, finishes and materials.
The design aimed to express the values of exclusivity and quality associated with the brand. This intention took shape in a natural plywood cover and a clear acrylic inner piece, with copper-coloured printing coordinated with Absolut Elyx’s packaging.
The plywood pieces were laser-cut, then lacquered and varnished. An irregular outline along one side contrasts with the invitation’s rectangular format, giving the cover’s silhouette a prominent role.
The clear acrylic interior was screen-printed in copper using a two-component ink system. The transparency of the substrate, the colour of the print and the visible wood texture define the invitation’s material and graphic composition.
Archicercle’s documented contribution was the development of the invitations in collaboration with Mondolirondo. The finished piece brings together the shaped cover and screen-printed interior, connecting the event communication with the brand’s visual language.
Processes and materials: fabrication services · available materials · studio machinery.
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