Art prints and postcards for Mercat Central de València

The project

To mark one hundred years of history, Mercat Central de València brought urban art into the life of the market. The celebration included live painting by Luis Lonjedo and the film ‘¡Cien años, Una Ciudad!’, by the Alfonso Calza studio. In this context, Mercat Central asked Archicercle for advice on reproducing Lonjedo’s work as art prints on paper.

The commission began with an existing artwork and a specific requirement: to reproduce it faithfully in print. The painting focused on the market’s produce and the people connected with it: customers, suppliers and stallholders. Our contribution centred on reproduction advice and the production of art prints and postcards, rather than the creation of the original artwork.

We used highly porous, 200 gsm matt offset paper, printed using traditional four-colour offset printing. The paper was selected to encourage ink absorption and achieve a finish closer to the character of the painting.

The work was reproduced in two formats: art prints and postcards. The compositions bring scenes of people and the architecture of Mercat Central onto paper, retaining the strokes and areas of colour of Lonjedo’s artwork.

In December 2016, the art prints and postcards went on sale at Mercat Central de València itself. The result was a printed edition associated with the centenary celebration, with the artwork by Luis Lonjedo and Archicercle’s contribution focused on its reproduction.

Processes and materials: fabrication services · available materials · studio machinery.