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Freestanding letters for Innoarea

Project type

Bespoke commission, In-house creation

Sector

Events and celebrations

Product

Decorative letters and names

Processes

Assembly

The project

Innoarea commissioned large-format letters for its ATC event with two clear requirements: they needed to be economical and stand upright. At Archicercle, we developed a freestanding solution with an integrated support system.

The development focused on keeping the letters upright while allowing them to be supplied flat. The solution incorporated a hinge system that allows the supports to unfold so each piece can stand.

The letters’ silhouettes are paired with triangular supports. Their light brown appearance and the relationship between the fronts and supports define a solution in which the structure is part of the piece itself.

The commission led to an in-house, low-cost model intended for temporary events where high durability and moisture resistance are not required. The proposal addresses that limited use rather than serving as permanent signage.

The model was introduced with customisation options including painting, varnishing, printing and die-cutting. These were described as possibilities for this range of letters, not as documented finishes on the pieces for the ATC event.

The hinged supports allow the letters to move from a flat format to an upright position.

Processes and materials: fabrication services · available materials · studio machinery.

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