‘amor a primera pizza’ lettering for Del Poble
Bespoke commission
Retail and commerce
Signs, plaques and wayfinding
Cutting and fretwork, Engraving and marking
MDF, Wood
The project
Archicercle produced this lettering for Del Poble Pizzeria. The set pairs the phrase ‘amor a primera pizza’ with a graphic identity element, translating text and illustration into physical cut-out and engraved pieces.
The studio’s documented contribution was the manufacture of the lettering in MDF and birch wood using laser cutting and engraving. The work brings together two distinct operations: cutting out the shapes and engraving the graphic details.
The phrase uses cursive lettering, with the words formed as cut-out pieces. Alongside them is a light-coloured plaque bearing a line drawing of a tower within a circle. The set combines the outlines of the letters with the detail of a drawing on a continuous surface.
Processes and materials: fabrication services · available materials · studio machinery.
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