Father’s Day keyrings for El Cacahuero
Advertising and marketing
Keyrings and decorative magnets
Cutting and fretwork, Engraving and marking
Plywood
The project
El Cacahuero planned a small gift to accompany its Father’s Day boxes of nuts and sweets. Archicercle created the keyrings for this promotion, featuring a message for fathers alongside the brand name.
The keyrings were made from birch plywood using two separate operations: CO₂ laser cutting to produce the pieces and galvanometer laser engraving to add the lettering. Archicercle’s documented contribution covers the creation and manufacture of the keyrings.
The light-coloured wood provides a background for the message ‘Papá, no hay más que 1’ and the name ‘El Cacahuero’. The set includes pieces presented with black cord, completing the object while keeping the engraved lettering as its focus.
The plan was to include a keyring as a gift in every box from the Father’s Day campaign. The dedication and brand name were brought together in an everyday object to accompany the main product.
Processes and materials: fabrication services · available materials · studio machinery.
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