Keyrings and brand identity for Students Rent
Bespoke commission
Architecture, construction and property
Keyrings and decorative magnets
Cutting and fretwork, Engraving and marking, Graphic design and illustration
Plywood
The project
Students Rent helps students newly arrived in Valencia find flats to rent. For the brand, Archicercle manufactured a range of branded objects and refined its existing logo, bringing the identity to keyrings, LED lamps and dry embossing stamps.
The graphic work involved refining the logo’s geometry to give it a more balanced composition. This was an adaptation of Students Rent’s existing identity, rather than the creation of a new identity from scratch.
The keyrings were made from plywood using laser cutting and engraving. Their house-shaped outline incorporates a heart-shaped cut-out in the centre and engraved surface details. The outer profile and internal opening bring the two motifs together in a single object.
The commission also included the manufacture of branded LED lamps and dry embossing stamps. These pieces extended the brand across other formats, alongside keyrings as an object connected with the property rental sector.
Processes and materials: fabrication services · available materials · studio machinery.
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