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Phenolic birch logo for Cesito's BBQ

Product

Signs, plaques and wayfinding

Processes

Cutting and fretwork

Materials

Wood

The project

Archicercle cut the Cesito's BBQ logo from phenolic birch, turning the brand's graphic identity into a fretwork wooden piece.

The composition sits within a circular outline. The name ‘CESITO'S BBQ’ occupies the centre, with a flame above and the inscription ‘2021’ below. Elements around the perimeter evoke a barbecue grill and form part of the same composition.

The cutting defines both the outline and the internal openings of the logo. The light tone of the wood and the interplay of solid areas and voids give the piece its form. Archicercle's contribution focused on cutting the piece based on the brand's logo.

Processes and materials: fabrication services · available materials · studio machinery.

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