Logo and keyrings for Escuelas Pías Malvarrosa
Brand identity
Education and research
Keyrings and decorative magnets
Graphic design and illustration, Design
The project
Escuelas Pías Malvarrosa created a blog to support families with everyday family life and education beyond the classroom. They commissioned Archicercle to design the logo and creative merchandise to raise awareness of the initiative among parents.
The brief brought together two areas of work: the blog’s visual identity and the design of promotional objects. The keyrings translated the proposal into an everyday item, intended to introduce this educational resource to families at the school.
The proposal includes a circular version and a hand-shaped version. The pieces combine defined outlines with internal openings; on the circular version, text follows the perimeter around the central motif.
The result connects the communication of an educational initiative with a small, everyday object. Archicercle’s contribution focused on the logo and merchandise design, sharing a single purpose: introducing the blog to its intended audience of families.
Processes and materials: fabrication services · available materials · studio machinery.
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