Scale model of Porcelanosa’s New York building

The project

We made a scale model for Porcelanosa of its New York building, beside Madison Square Park and the Flatiron Building. The model incorporates changes to the architectural project and brings together different materials and fabrication techniques to represent the building and its details.

This was the third model we made of the building, following earlier versions that reflected changes to the project. In February 2020, it was presented as the final version and the most complex produced up to that point. Our documented contribution was the fabrication of the model, not the design of the building.

Fabrication combined laser cutting, engraving, milling and 3D printing. The materials included wood, acrylic and Krion, the solid surface material from Porcelanosa Grupo. These were brought together in a single model; the documentation does not assign a specific technique to each component.

The model combines a predominantly white building volume, façades with openings and arches, and transparent sections that reveal the interior. A black base frames the composition and includes a representation of the surrounding streets, while the Porcelanosa name appears at the top of the building.

At the time of its presentation, the model was on display at Porcelanosa’s premises in Vila-real. It formed part of the visitor tour during the trade fair, introducing visitors to the factory, its processes and materials, and the collections of the group’s brands.

Processes and materials: fabrication services · available materials · studio machinery.