KRION model of Porcelanosa’s New York flagship store

The project

Porcelanosa commissioned us to build a model to present the proposed architectural intervention at its New York flagship store. Our contribution was to turn the architectural proposal into a physical model at 1:50 scale, made in KRION.

The commission was part of an ongoing collaboration in which Porcelanosa set us new challenges to communicate its projects and developments. This brief brought together two specific conditions: a seven-day challenge and a material we had not used before. The model was conceived as a presentation piece for an international exhibition.

The chosen material was KRION, described in the project documentation as a blend of methacrylate and alumina powder with a ceramic-like appearance. Building the model involved reproducing both the building’s volumes and its characteristic façade elements at a reduced scale.

Repeated windows, balconies, cornices and large arched openings sit alongside the PORCELANOSA lettering at the top of the building. The model combines white surfaces with dark areas and transparent sections, making the different sides of the building legible beyond its principal façade.

The representation extends to the immediate surroundings through an urban base with streets, miniature planting and scale figures. These elements place the building within a street scene and provide references for size. The finished presentation model brings together the overall massing, façade details and the building’s relationship with the street.

Large arched openings contrast with the repeated window pattern across the façades.

The urban base and miniature figures provide references for context and scale.

Processes and materials: fabrication services · available materials · studio machinery.