Menú QR: plaques for digital menus

The project

We developed Menú QR to connect a restaurant’s digital menu with its physical space. The campaign presents QR codes on small plaques and proposes different formats for tables, façades and terraces, alongside menu design and digitisation options.

The proposal addresses both the digital content and the physical support used to access it. It includes menu design and digitisation, with the option to use the restaurant’s own hosting or Archicercle’s. The QR code provides the access point to that content.

The campaign pieces explore square formats with rounded corners and rectangular plaques. The QR code sits alongside instructions for viewing the menu, Archicercle’s identity or the Spanish slogan meaning ‘The place where your space and the digital world coexist’. These are promotional samples of the proposal, rather than a commission for a particular restaurant.

For table plaques, Menú QR offers wood, acrylic and metal in different colours and finishes. The proposal also includes directory signs for façades and terraces, engraving on metal, plastic and wooden supports, and printing on rigid substrates and textiles, as well as applications on bags and packaging. These are personalisation options, not a list of materials and processes used for every sample.

The exploration continued with laser cutting and engraving tests on MDF and plywood. By varying speed, power and engraving type, we investigated differences in darkness and depth within the same material. This series adds a specific strand of research to Menú QR, examining how working parameters alter the visual character of the code.

The physical support brings together the access code and its accompanying graphics.

The laser tests compare variations in darkness and depth, not just colour.

Processes and materials: fabrication services · available materials · studio machinery.