Merchandise for DAU: flexible-spine folder, keyrings and cards

The project

Interior design studio DAU commissioned Archicercle to develop a merchandise collection comprising folders, keyrings and cards. The way the studio presents itself was the starting point for work that included design consultancy in collaboration with PEIM.

The folder brings together the collection’s most distinctive construction detail. A pattern of cuts along its spine allows the MDF to bend. Rather than relying on a conventional spine system, the flexibility comes from the cut panel itself.

Black leather reinforces the cut section on the inside. The spine therefore combines two elements with specific roles: the pattern that enables bending and the internal reinforcement along this flexible section.

DAU’s visual identity appears across the collection, including its logo and the tagline ‘interiorisme amb essència’. Keyrings and cards complete the merchandise range alongside the folder. Archicercle’s documented contribution was the development of the collection and design consultancy alongside PEIM.

Processes and materials: fabrication services · available materials · studio machinery.