Relief mould for Z POP UP

The project

Z POP UP combines a folding black cardboard structure with raised lettering. Our contribution focused on the tooling: we designed and manufactured the mould against which the cardboard was pressed to create the relief.

The graphic composition brings together text arranged in a spiral and straight lines across the black surface. The relief makes these marks part of the cardboard itself, creating a subtle detail that becomes apparent at close range.

To produce it, we developed an MDF mould with a recessed engraving. The cardboard was then pressed against this mould to transfer the composition to the piece. Archicercle’s documented contribution was the design and manufacture of this mould, rather than the original design of the pop-up.

The piece changes from a closed rectangular format into an open structure of panels and folds. The result brings together two distinct elements: the volume created by unfolding the cardboard and the graphic relief applied to its surface.

Processes and materials: fabrication services · available materials · studio machinery.