OXEAN CARDS: QR cards for Oxean Fitness Club
Commissioned design and manufacture
Sport and physical activity
QR and NFC plaques and stands
Graphic design and illustration, Cutting and fretwork, Engraving and marking, Cladding, covering and laminating, Painting and lacquering
Acrylic
The project
Oxean Fitness Club was preparing to open in Valencia with a personal training offering. For its first members, Archicercle designed and produced cards incorporating a QR code intended to provide access to exclusive promotions.
The commission brought the club’s identity and access to its promotions together in a single piece. The cards combine OXEAN branding and text with a QR code, in a rounded format with a hole for attaching them to a keyring.
The cards were made from an acrylic called Ocean Metal. The outer contour was laser-cut; the work also included laser engraving, a preliminary covering stage and white lacquering. Archicercle’s contribution encompassed both the design of the cards and their production.
The finished pieces combine a blue appearance with white details. Presented with a ring, the card also serves as a keyring, while the QR code retains its specific purpose: connecting the club’s first members with its promotions.
Processes and materials: fabrication services · available materials · studio machinery.
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