Packaging for Napoli Pizza

The project

We manufactured Napoli Pizza’s takeaway packaging. The project includes a version centred on the pizzeria’s emblem and short runs of limited-edition boxes featuring a graphic composition of ingredients and seasonings designed by Yuka Koleka.

The version documented in 2017 takes a simple approach: Napoli’s emblem printed in black against a natural kraft background. The graphics focus on identifying the pizzeria, without an illustration surrounding the brand.

The 2019 posts document the short limited-edition runs. For these boxes, Yuka Koleka’s graphic design introduces an explosion of ingredients and seasonings. In contrast to the restrained first version, this edition features an illustrated composition alongside the Napoli name.

For both versions, we selected 1 mm microflute corrugated board in a natural kraft colour. The boxes were pressure die-cut, and the graphics were printed in black using flexography with a rubber printing plate. The material and manufacturing method remain the same for both the emblem-only box and the illustrated edition.

Archicercle’s contribution focused on selecting the board and manufacturing the packaging, including die-cutting and printing. For the limited edition, our work translated Yuka Koleka’s graphic proposal into boxes produced in short runs.

Processes and materials: fabrication services · available materials · studio machinery.