Packaging for a Nespresso promotional campaign
Collaborative project
Advertising and marketing
Packaging, boxes and cases
Product and structural design, Cutting and fretwork, Engraving and marking, Adhesive bonding and gluing
Wood, Solid board and paperboard
The project
A promotional campaign featuring limited-edition Nespresso capsules required two packaging elements: boxes to hold a laser-engraved wooden USB drive and rings to protect the capsule boxes inside a shipping tube. Working with advertising agency Mondolirondo, Archicercle designed and manufactured both elements.
The project combined presentation with protection in transit. The cylindrical boxes were intended for the USB drives, while the rings were conceived as supports for shipping the capsule boxes inside the tube. Each component therefore served a different purpose within the same promotional campaign.
The pieces were made by laser-cutting wood and paperboard, followed by manual assembly using white glue. The studio’s work covered the design and manufacture of both the small containers and the protective shipping components.
The boxes have circular lids with a compass-rose-like motif and light-coloured bodies with pronounced vertical lines. The support pieces have circular outlines and geometric openings, giving them a different configuration from the USB containers.
The finished set brought together the cylindrical boxes and protective rings. The rings were intended to prevent damage to the capsule boxes during transport, supplementing the shipping packaging with components specific to its contents.
Manual assembly was part of the manufacturing process for the cylindrical boxes.
The rings served a protective function for the capsule boxes inside the shipping tube.
Processes and materials: fabrication services · available materials · studio machinery.
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