Parametric Portrait: photographs transformed into parametric portraits
Personalisation
Gifts and keepsakes
Decorative objects and art
Graphic design and illustration
The project
Parametric Portrait offers a way to turn photographs into personalised decorative pieces. The campaign presents these portraits as gifts or keepsakes, using a pattern that invites the viewer to step back to recognise the image more clearly.
Archicercle’s contribution centres on transforming the photograph graphically using software. A grid of dots or lines is added to the image, changing how it is read: the pattern stands out close up, while the portrait becomes clearer from further away.
The featured piece combines a blue surface, a dot pattern and a light-toned rectangular frame. The pattern becomes part of the composition, connecting the original photograph with a different graphic expression.
Under the Spanish tagline «Recuerdos que son olas» — memories that become waves — the campaign brings together photography, personalisation and decoration. Rather than documenting an identified commission, it offers a parametric interpretation of personal images to keep or give as gifts.
Distance is part of the experience: the image becomes easier to recognise as you step back from the pattern.
Processes and materials: fabrication services · available materials · studio machinery.
Want something similar for your brand?
We adapt processes and materials to your budget and your timelines.