PATRONLAMP: an invitation lamp for Ogilvy

The project

Ogilvy commissioned Archicercle to create VIP invitations for Tequila Patrón’s promotional event for Patrón el Cielo. Our proposal made the invitation part of a lamp: an object that required the recipient’s participation to connect the event’s message with light.

At Archicercle, we conceived and designed the piece around the brand’s patterns and motifs. The ornamentation informed the lamp’s openwork body, while a pair of doors provided access to the invitation. These doors symbolised an entrance to the sky, echoing the name of the drink.

The interaction determined how the object worked: removing the invitation switched on the lamp. The electronic system was integrated into the base, including the batteries, a limit switch and the switch circuit. Taking out the invitation was therefore part of the design itself, rather than an action separate from the object.

We made the lamp from laser-cut flexible Finnish birch and assembled each one by hand. The openwork body brought together the lamp’s geometry and Patrón’s ornamental motifs. A gold lacquer finish followed the treatment of other elements of the brand.

Patrón’s bee was incorporated as a pull using magnets, giving one of its symbols a practical role. A leather handle completed the piece, making it easier to carry.

The commission brought together concept development, design, laser cutting, hand assembly, electronics integration and lacquering. The result was an invitation that did more than communicate the event: it also activated the lamp through an action built into the design.

Processes and materials: fabrication services · available materials · studio machinery.