Personalising the Mahou Beer Box
Personalisation of existing items
Food and drink
Packaging, boxes and cases
Manufacturing, Painting and lacquering, Engraving and marking
MDF, Wood
The project
Archicercle’s work began with an existing beer box. We personalised it with VIBRA lettering, the Mahou logo and an engraved phrase, combining raised elements with an inscription made directly on the box.
We made the VIBRA letters and the Mahou logo on the right-hand side from MDF. We then painted them white to stand out against the dark wood background. The contrast between the two finishes gives the graphic elements a distinct presence while retaining the original box.
On the left-hand side, we engraved a phrase using a galvanometer laser system. This second intervention sets the text into the surface of the box, using a different treatment from the raised lettering and logo.
The studio’s contribution focused on this personalisation: manufacturing the MDF elements, painting them white and engraving the phrase. The result brings together two ways of adding identity to an existing object: applying raised pieces and working directly on its surface.
Processes and materials: fabrication services · available materials · studio machinery.
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