Wooden photo frame for The Westin Valencia
Bespoke commission
Hotels and tourist accommodation
Exhibition stands, photo backdrops and scenic props
Cutting and fretwork, Engraving and marking
Wood
The project
The Westin Valencia commissioned Archicercle to manufacture a photo frame that brought its Instagram page into physical form. The result is a wooden frame with a central opening for people to pose in, surrounded by the interface’s text and graphic elements.
The piece retains the recognisable layout of an Instagram post: a header with the platform name and the hotel’s profile, a central opening, and a lower section with icons and text. The area normally occupied by an image is left open so that people can become part of the composition.
Archicercle’s documented contribution was manufacturing the wooden piece using laser cutting and engraving. The outline and central opening define the frame, while the graphic details reproduce the identity of the account ‘thewestinvalencia / The Westin Valencia’.
The personalisation includes the hashtag #FiestaDeVeranoWESTINVALENCIA in the lower section. The piece turns the hotel’s digital presence into a physical frame for photographs, keeping the profile and its graphic elements visible around the people posing.
The interface’s icons and text complete the frame without occupying the opening where people pose.
The piece also carries Archicercle’s branding and the studio’s website address.
Processes and materials: fabrication services · available materials · studio machinery.
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