‘Piensa a lo grande’: a window sign for Archicercle
Promotional
Advertising and marketing
Signs, plaques and wayfinding
The project
We made this sign for people who stopped to look at our shop window but hesitated to come in. Its purpose was to communicate a simple point: Archicercle works with businesses and private individuals alike.
The message addresses that first encounter with the shop, inviting people to come inside and share an idea. Rather than a commission for an external client, this was a self-initiated project to explain who we work with.
The sign has rounded corners and combines the Spanish slogan ‘PIENSA A LO GRANDE’ (‘Think big’) with an illustration of clouds and a hot-air balloon. A smaller promotional message about bespoke products for individuals accompanies the main text.
Archicercle’s documented contribution was making the sign for its own shop window. The piece brings an invitation and an explanation of our work together on a single sign.
Processes and materials: fabrication services · available materials · studio machinery.
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