Pizzeria Km0 – Branding and Corporate Identity Development
Communication & branding
Identity & applications
Graphic design, Product design
Cardboard, Textile
The project
We're presenting the branding we developed for Pizzeria Km0, the new takeaway pizzeria located in Benimaclet. It creates all its pizzas using local and seasonal ingredients (with vegan options available).
The goal was to visually represent the values of the Km0 movement, which champions local sourcing, quality, and freshness of ingredients. Additionally, we decided to add a retro touch, evoking materials traditionally used in agriculture, such as flour sack fabrics, cardboard, and origin stamps. All of this was transferred to the logo, the shop's banner, and the business cards.
Processes and materials: fabrication services · available materials · studio machinery.
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