Wooden QR plaques for @chezmarinelli
Bespoke commission
Foodservice
QR and NFC plaques and stands
Engraving and marking
Wood
The project
Archicercle created these plaques for @chezmarinelli: natural wood pieces, each with a unique QR code linking to a video menu. The commission brings together a physical object and access to digital content.
The studio’s contribution comprised creating the plaques and laser engraving the QR codes onto the wood. The code occupies the main area of the surface, accompanied by the Spanish wording ‘carta en video’, which identifies the content it opens.
The pieces have a compact rectangular or square format with rounded corners. The pale tone of the wood contrasts with the dark engraved marks, in a composition focused on the code and its short accompanying text.
The plaques share a consistent visual language, while each code carries its own link. The documented work centres on the physical plaque and its engraving as an access point to the video menu.
Processes and materials: fabrication services · available materials · studio machinery.
Want something similar for your brand?
We adapt processes and materials to your budget and your timelines.