QR plaques for Bedland
Prototyping and validation, Batch production
Retail and commerce
QR and NFC plaques and stands
Cutting and fretwork, Engraving and marking, Sanding and polishing, Surface preparation and masking, Painting and lacquering, Varnishing and protective treatments
Acrylic, Wood
The project
Bedland needed a QR code beside each mattress model to give customers direct access to its product page. At Archicercle, we designed and manufactured the prototypes and the final batch of 2,000 plaques for Bedland shops across Spain.
Development began with two approaches to materials and finishes. One combined clear acrylic, engraved with the mattress name, with a small front plaque in 3 mm birch carrying the corresponding QR code. The assembly fitted into a wooden base that we also cut, painted and engraved.
The second proposal used laser-cut 3 mm birch. For this prototype, we painted the surface black, varnished it and then engraved it using a galvanometer laser system. Both options explored ways to bring the model name and access to its digital information together in a physical object.
The design selected for production retained the 3 mm birch. The final solution was a circular plaque carrying the QR code and model identification, with a small hole near the edge. Unlike the proposal with a base, this configuration allowed the plaque to hang beside the mattress.
Batch production involved several successive operations. After laser-cutting the 2,000 plaques, we sanded them and applied tape to protect the surface. We then engraved them using a galvanometer laser system, spray-painted them and removed the protective tape. A second sanding completed the finish, leaving the pieces even and smooth to the touch.
The plaques were placed beside their corresponding models in Bedland shops across Spain. The project took the prototypes through to a production batch of QR plaques for accessing product information in-store, with both design and manufacturing carried out in our studio.
The prototypes explored stands with bases, transparent surfaces and black finishes before the final plaque was defined.
Masking formed part of the engraving and painting sequence; a second sanding completed the finish.
Processes and materials: fabrication services · available materials · studio machinery.
Want something similar for your brand?
We adapt processes and materials to your budget and your timelines.