Pop-up for Estimado Jose Alfredo
Collaborative project
Institutions, associations and worship
Exhibition stands, photo backdrops and scenic props
Manufacturing, Painting and lacquering
The project
Archicercle fabricated the pop-up for the creative work and video produced by agency Estimado Jose Alfredo for a social responsibility campaign commissioned by the Comunitat Valenciana.
The collaboration focused on fabricating the scenic object used in the advertising concept. Estimado Jose Alfredo was responsible for the creative work and video production; Archicercle’s contribution was to make the physical pop-up.
The composition brings together flat white silhouettes and pictogram-like graphic elements. Its motifs include human figures, a bicycle, a wheelchair accessibility symbol and a mortarboard shape. The pieces share a visual language of defined outlines and white surfaces.
Arranged against a white background, the elements combine flat profiles with a three-dimensional composition. The individual pieces belong to a single scenic set intended for the campaign’s creative work and video.
Processes and materials: fabrication services · available materials · studio machinery.
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